The Argentine Fragrances market is forecast to register high growth in value and volume terms during 2014-2019, supported by increasing disposable income (can add – and greater importance on personal grooming/appearance) among consumers. Female Fragrances is the leading category by value sales and is also forecast to register fastest growth during 2014-2019 (include in Key Findings). The market has a fragmented distribution structure in the country, which is being dominated (fragmeted and dominated wont go together) by the combination of direct selling companies, third- party distribution and Health and Beauty Stores.
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The Argentinean Fragrances market is expected to grow at a high CAGR of 14.1% in value terms, driven by large base of young population (need not include)
The Female Fragrances category has the highest volume share in the overall Fragrances market, followed by Male Fragrances category
The Mass Female Fragrances segment is expected to gain market share within the Female Fragrances category
The market is highly fragmented and international brands such as Calvin Klein and Ralph Lauren compete closely for market share
Multi level marketing channels such as directing selling dominates Fragrances distribution in Argentina (include in Summary) prospects
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